filizefe's blog

Draft Chapter – Visual Communication

Posted in Uncategorized by filizefe on August 10, 2009

INTRODUCTION

Introduction will be with either a quotation or a story.

DEVELOPMENT

–          What is visual communication?

The study of visual communication comprises such wide-reaching and voluminous literatures as art history, the philosophy of art and aesthetics,  semiotics,  cinema studies,  Television and mass media studies, the history and theory of  Photography, the history and theory of  graphic design and  typography, the study of word–image relationships in literary, aesthetic, and rhetorical theory ( Rhetorical Studies), the development and use of charts, diagrams,  cartography and questions of geographic visualization (images of place and space), the physiology and psychology of visual  Perception, the impact of new visual technologies (including the impact of digitalization and the construction of “virtual realities”;  Digital Imagery), growing concerns with the concept and/or acquisition of “visual literacy,” and the boundless social and cultural issues embedded in practices of  visual representation.(Griffin 2008)

–          Sector overview

  • general background info on the sector: (Kathy)
  • sector use of social media in general: Twitter, Facebook, MySpace
  • financial importance of sector: (Kathy)
  • the unique factors at work that make this a good sector for analysis: On the one hand, the nature of the sector is challenging on Twitter. On the other hand, it is worth to analyze their alternate ways to reach their communities and their own use of the visual communication language on Twitter platform such as profile pages and links.

–          Methodology
I’ve used various tools to pick my profiles during my research about the organization/brand profiles related with the visual communication field:

1- Twitter People Search (specific brand names)

2- Twitter Keyword Search (visual, communication, photography, creative, design, image…)

3- Twitter Directories (WeFollow & TrackingTwitter)

4- Google

5- Google Finance (searching for brand competitors)

6- Visual communication related individuals and their following lists

Many corporate visual communication brands do not have a presence on Twitter yet. Some of the well known brands and organizations have been using Twitter but most of them are not paying attention to their profile descriptions and keywords, which make them invisible during search.

Visual communication is not classified on Twitter directories yet. In WeFollow there is only one representative of “photography” category. These profiles does not reach millions of followers, so it can be called as a niche category to deal with on Twitter.

–         How Is Twitter Used In This Sector?

  • types of communication to analyze: marketing, PR, reputation management.
  • themes and norms of how Twitter is used: Kodak Social Media Guideline

Kodak has been growing its participation in social media to strengthen our brand and our connection with customers and key influencers.

Networking sites like Facebook, Twitter, and MySpace, news sharing and bookmarking sites like delicious and Digg, and photo- and video-sharing sites like flickr and YouTube can be exciting new avenues for communication in our professional and personal lives.  Used responsibly, they provide an effective way to keep abreast of new trends and topics, and to share information and perspectives.  Kodak has thousands of followers who have subscribed to keep up with Kodak blogs, podcasts and “tweets” each day. The number continues to grow, as does the number of viewers watching content on KodakTube, our YouTube channel.

Given the reach of the internet, it’s important that when you use these various media, you follow some basic procedures that support our “one voice” policy as described in the Business Conduct Guide.  That policy applies to Kodak employees when they blog or participate in social media for work, but it should also be considered if personal blog activities may give the appearance of speaking for Kodak.  Adhering to the following points in either situation will provide protection for you and Kodak

  • Rhetorical analysis of tweets 

Case Study 1 : CreativeReview

Creative Review is a visual communication magazine based in UK. I’d like to compare it with National Geographic Magazine.

Why this organization? What is its history of social media use? How is it using Twitter? Why is it using Twitter? What is the problem/opportunity?  Policies? Obstacles overcome? [narrative comes from the Q/A — look for good quotes and tweets that can be used as call-outs]

–          Screen Shot

–          Stats (followers, following, number tweets, date joined, first tweet)

–          pie chart (link tweets, @ tweets, RTs, other)

–          Elements that will be “graded”

–          External analytical data (tool TBD)

Case Study 1 : KodakCB

The competitors of Kodak is not actively taking place on twitter yet. Although Sony Pictures is not the direct competitor, it is relevant to compare two global visual communication brands and how they interact with their communities.

Why this organization? What is its history of social media use? How is it using Twitter? Why is it using Twitter? What is the problem/opportunity?  Policies? Obstacles overcome? [narrative comes from the Q/A — look for good quotes and tweets that can be used as call-outs]

–          Screen Shot

–          Stats (followers, following, number tweets, date joined, first tweet)

–          pie chart (link tweets, @ tweets, RTs, other)

–          Elements that will be “graded”

–          External analytical data (tool TBD)

Case Study 3 :Startup Company Analysis – Lilipip

My case studies above are global brands and organizations. A startup company and their tone of voice is significant to examine and compare with global brands. Therefore, I want to give a place to Lilipip, which the Twitter profile is run by the company owner.

CONCLUSION

–          Thought Leaders

Recommendations on who to follow in this sector and why.

–          Lessons Learned / Recommendations

Synthesis of all case studies (at least two per chapter is the goal) and heuristic analysis.

CITATION:

Griffin, Michael  (2008) “Visual Communication.” The International Encyclopedia of Communication. Donsbach, Wolfgang (ed). Blackwell Publishing. Blackwell Reference Online. Retrieved on 02 August 2009 from http://www.blackwellreference.com.offcampus.lib.washington.edu/subscriber/tocnode?id=g9781405131995_chunk_g978140513199527_ss17-1

Advertisements

2 Responses

Subscribe to comments with RSS.

  1. kegill said, on August 11, 2009 at 1:11 pm

    Good start, Filiz!

  2. […] Filiz: visual communication (designing logo/jacket) + (methodology, outline, first draft) […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: